It all started with a sticker
Hello, my name is Mike Hosier, in 2017 I made a sticker to help promote my graphic design studio. That sticker featured my golden retriever, a mountain theme, and the phrase Dog Crazy which described me to a T.
My plan was to send stickers to potential clients as a form of self-promotion, plus offer them for sale online for a small fee. Little did I know the phrase Dog Crazy would relate to so many others and that I’d soon be shipping stickers from upstate NY to far-off places like Alaska, Russia & Africa. My Dog Crazy stickers found their way onto car windows all around the world in no time which felt really, really good!
Where to go from there? The logical choice, design another sticker. Then another, and another, collaborate, then change it up and make a t-shirt.
We’re a brand that embodies the lifestyle of those who thrive off adventure, no matter what it is, with a dog or two.
It wasn’t until I saw people wearing the t-shirts I designed that I realized that while I was having fun making things, something bigger was happening. It occurred to me Dog Crazy wasn’t just a sticker or a t-shirt, it was an ideology that was becoming a brand, a small brand, but a brand nonetheless. While Dog Crazy is certainly not the type of brand that promises to change the world, it most definitely celebrates it!
Dog Crazy is a brand built by having fun that advocates fun, we’re a brand that embodies the lifestyle of those who thrive off adventure, no matter what it is, with a dog or two.
I’m so glad you’re here, if you like what you see I encourage you to sign up for the newsletter (below) as I have a bucketful of ideas for the future not limited to; new products, giveaways, website expansions, ambassador opportunities, wholesale, and much more.